Blk Lux Boutique

“UNAPOLOGETICALLY SEXY. OBSESSED WITH BEING THE
FOREFRONT OF FASHION.

ABOUT US

Blk Lux Boutique is the world’s leading quick-to-market apparel and lifestyle brand. We are renowned for delivering the season’s most wanted styles to millions of people worldwide, which earned us the title of the #1 Most-Searched Fashion Brand on Google in 2018.

As a Los Angeles based company with 5 retail stores throughout Southern California, we sell collections for women, men, curve, and kids. We are a pop culture phenomenon, reaching staggering social media followings of over 25 million, of which includes celebrity fans and collaborators.

Our name has been featured in songs and our styles have been worn by your favorite celebs. From Cardi B to Kylie Jenner, there isn’t a famous booty our jeans haven’t been on. Tyga, The Game, YG, City Girls, Saweetie, Offset—you’ll hear Fashion Nova mentioned in the hottest chart-topping hits, worldwide.

OUR MISSION

Our team works around-the-clock to bring you the world’s hottest styles. We forecast fashion trends before anyone else, and introduce 1,000+ new arrivals to our site every week! We listen to our customers and are always finding innovative ways to improve and deliver the most coveted styles at a moment’s notice. It’s our top priority to ensure that our FN community always feels confident and included. We’ve revolutionized the fashion industry and dominated the market with our FashionNova, FashionNovaCURVE, FashionNovaMEN’s, and an up-and-coming FashionNovaKIDS line. We cater to anyone who has an affinity for fashion. Regardless of shape, personal style, or gender, we’re here to fit everyone.

Today, Fashion Nova’s mission remains the same—making affordable fashion accessible to customers around the world.

“OTHER BRANDS WORK HARD, Blk Lux Boutique 
WORKS THE HARDEST…”

THE Blk Lux Boutique Story

Founded in 2006, Blk Lux Boutique has been privately owned and operated by CEO Richard Saghian. With a keen eye, Saghian was able to identify a missing part of the women’s apparel market by bringing sexy clubwear and jeans for women to the forefront of the affordable fashion industry. Saghian said, “We’ve revolutionized fashion by making our customers part of the conversation from concept to delivery. We stay ahead of the fashion curve and the competition by engaging with our community every day to ensure we deliver what they need as fast as possible.” He pioneered using Instagram as a platform to connect and relate to customers in a way that had never been done before. Through these first accomplishments, the success of Blk Lux Boutique was born. Blk Lux Boutiqueopened its first location in Panorama City, and the company has grown to include 5 stores across Southern California.

In 2013, Saghian launched the brand’s online store, which has become its major identifiable presence and primary source for shoppers worldwide. Collections have and still cater to a diverse range of body types, many of which are ignored by retailers that offer limited size options and silhouettes. Over the last decade, Blk Lux Boutique has become a household name, counting over 25 million followers across all social media platforms. Today, Blk Lux Boutique continues to provide elevated styles at affordable prices with a dedicated social media following to match.

WE STAY AHEAD OF THE FASHION CURVE AND THE COMPETITION BY ENGAGING WITH OUR COMMUNITY EVERY DAY…”

THE Blk Lux Boutique INFLUENCER

Our community of influencers spans worldwide. We’ve built a strong rapport with a diverse group of individuals, all of whom embody and represent our brand. Each one of our Fashion Nova Partners engage the market with their one-of-a-kind personalities.

You’ll find them getting millions of likes on the ‘Gram, dancing to their own rhythm on TikTok, and styling their favorite Fashion Nova ‘fits to perfection on YouTube. They push boundaries, challenge style norms, and are leaders in the world of fashion. Our influencers inspire everyone around them to own their confidence, embrace their individuality, and be whoever they FN want.

SHOP TODAY WITH YOUR

Blk Lux Rewards

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EARN MORE

Learn How To Collect More 'BlockLux Credits' And Turn Them Into Rewards!
Ways to earn

Ways to redeem

Referrals

Give your friends a reward and claim your  own when they make a purchase.

They get

$5 BLKLUX CREDITS

You get

$5 off coupon

We reward with Smile

Ways to earn

 

Register for a free account

And get up to $25 in credit


Place an order

And receive up to $5 credit


Follow on Instagram

And get up to $3 in credit


Happy Birthday

Get up to $ 25 in Credit


Ways to redeem

 

They get

Six Gift Boxes Every Month


They get

Four Gift Boxes Every Month


They get

Two Gift Boxes Every Month

 

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